Sat
Jun 28
2008
Be careful spending your dollars. Strategic targeted marketing is no substitute for smart design.
I was recently pointed towards an article on Behavioral Insider regarding behaviorally targeted web experiences. In summary, it’s a sales pitch on how targeted research can be used by marketers to drive content and user experiences.
Although I agree with the basic premise of this blog article, I can’t help but think it’s Omniture’s way of justifying their pricy services.
Yes, without a doubt, solid web analytics combined with smart targeted marketing can yield positive results. It’s simply a matter of obtaining users’ information goals, aligning them with the company’s services and core promises, and delivering on those values.
Mon
Jun 2
2008
Better late than never. To all my obsessive stalkers and fans out there, rejoice.
Here’s my Twitter account.
I’m a bit late to this whole social networking bandwagon. I think part of it has to do with the fact that many people I know don’t use these services, other than the occasional MySpace or Xanga, neither of which I have an account with.
So a while back ago, I decided to join the Twitter craze. Seemed like a great idea, except I only posted two updates since I’ve joined. Read: laziness. But that all changes today! I submitted a few updates and put a fresh coat of paint to personalize my page. Feels much more like home now. I plan on using Twitter as a more informal portal into my life, rather than the more professional atmosphere of this blog. So, if you want to follow and contribute, come on in.