Comments on: Design + Direction http://www.dicksonfong.com/2008/05/03/design-direction/ Graphic communication. Web implementation. Fri, 29 Aug 2008 05:10:38 +0000 http://wordpress.org/?v=2.5 By: Dickson Fong http://www.dicksonfong.com/2008/05/03/design-direction/#comment-78 Dickson Fong Sun, 04 May 2008 05:59:27 +0000 http://www.dicksonfong.com/?p=24#comment-78 <strong>Matt:</strong> Thanks for the encouragement! I think what you're talking about is more along the lines of consistent brand identity than project direction. However, I do agree that some websites can look hobbled together. I think this problem occurs most often when a company has a new promo website that focuses on a new product or service. In many cases, there's a completely different identity that doesn't jive with the existing brand at all. Sometimes, it may be warranted, especially if the product is self-contained, or if the brand is in the process of realigning itself. But, more often than not, I can't help but feel whoever was in charge of designing the website had no regard for the brand at all, and was only interested in aesthetics and self expression. Matt: Thanks for the encouragement!

I think what you’re talking about is more along the lines of consistent brand identity than project direction. However, I do agree that some websites can look hobbled together. I think this problem occurs most often when a company has a new promo website that focuses on a new product or service. In many cases, there’s a completely different identity that doesn’t jive with the existing brand at all. Sometimes, it may be warranted, especially if the product is self-contained, or if the brand is in the process of realigning itself. But, more often than not, I can’t help but feel whoever was in charge of designing the website had no regard for the brand at all, and was only interested in aesthetics and self expression.

]]> By: Matt Robin http://www.dicksonfong.com/2008/05/03/design-direction/#comment-77 Matt Robin Sun, 04 May 2008 02:38:49 +0000 http://www.dicksonfong.com/?p=24#comment-77 Great article Dickson! I wish more companies (and designers) would consider direction more carefully. This seems very noticeable for companies who own numerous web sites - and no direction has been established for them...they all end up looking different and clumsy as a whole overview. Keep up the great articles, they're worth it! :) Great article Dickson! I wish more companies (and designers) would consider direction more carefully. This seems very noticeable for companies who own numerous web sites - and no direction has been established for them…they all end up looking different and clumsy as a whole overview.

Keep up the great articles, they’re worth it! :)

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