In the midst of languishing product awareness among consumers, the existing Saab USA homepage was redesigned to reacquaint people with the cars that they produce. The new website provides visitors quick access to product information while presenting it in a design with a strong identity that is uniquely Saab. To establish the brand’s presence and comeback, their most significant halo car is presented front-and-center.
You can view my static comp and compare it to the screenshot of the actual Saab USA homepage it was based upon. Click on the smaller images for a glimpse at the early stages of the design.
Self-initiated
Project type:Website
Status:Concept
Responsibilities:To increase internet ticket sales, improve customer satisfaction, and foster customer loyalty, the existing American Airlines homepage was redesigned to provide visitors quick access to frequently used tools that also affect the airline’s bottom line. The brand is significantly updated with a more contemporary face that befits the history of the airline, consequently making the brand visually appealing to a wider audience.
You can view my static comp and compare it to the screenshot of the actual American Airlines homepage it was based upon. Click on the smaller images for a glimpse at the early stages of the design.
Self-initiated
Project type:Website
Status:Concept
Responsibilities:My personal website, this is the purest and most distilled application of my design philosophy. I designed this website with the objective of showcasing my revamped portfolio and contributing to the design community. It was developed using standards-compliant code to ensure cross-browser compatibility for years to come.
Click on the smaller image on the left to see the sitemap that represents this site’s information architecture. Click on the smaller image on the right to see a comp from the early stages of the design. To learn more about this project, please read my case study.
The Getty museums thrive on the support of visitors. With many people finding venue information through the internet, it’s crucial that the Getty’s website communicates brand and event information to encourage people to visit their museums. My concept for the homepage clearly presents information relevant to visitors in a design that matches the timeless, airey atmosphere of the Getty museums.
You can view my static comp and compare it to the screenshot of the actual Getty homepage it was based upon. Click on the smaller images for a glimpse at the early stages of the design.
Self-initiated
Project type:Website
Status:Concept
Responsibilities:All successful projects begin with clear and open communication. Transparency on both ends fosters an understanding of each other’s processes and goals.
To maximize success, I research and understand the target audience. By coordinating the strategy of my client’s project with the goals and actions of real people, my client and I collaborate on solutions that allow everybody to meet their objectives.
Design is more than just making things look good. Each facet of the completed product is part of the solution to achieving my client’s goals. My approach to the process and the design reduces development cost and enhances user experience.
All projects are developed with the highest regard for web standards and accessibility, resulting in websites that are economical, stable, and usable for years to come.
Projects are delivered based on the client’s level of technical expertise and resources. Furthermore, my relationships with my clients extend beyond delivery and launch dates. I’m here to respond to my clients’ evolving needs.
I am currently not accepting new freelance work. Regardless, I encourage you to download my Client Questionnaire PDF form. I hope you’ll find it a useful tool for beginning your project assessment.
